How a digital product studio accelerated customer acquisition with a predictable Outreach Machine

About the Client

Our client is a digital products studio, specialized in branding and visual identity development for startups. Their biggest challenge was to generate new clients predictably, without relying on events, networking, or paid traffic.

Challenges

Lack of predictability in customer acquisition: The company received leads inconsistently, making planning and sustainable growth difficult.
Difficulty in finding the right leads: The manual prospecting process was not scalable and resulted in approaches to companies misaligned with their ICP.
Long sales cycle: As branding is a strategic decision, many conversations dragged on without closure, increasing the cost of acquisition.

Solutions

The TRA implemented an automated prospecting system, ensuring a continuous flow of opportunities for the company.

Segmentation and Strategic Positioning

Definition of the ideal ICP: We mapped startups and growth-stage companies that needed visual identity and brand positioning.
Persuasive messaging: We developed a consultative approach, showing how strong branding accelerates validation and growth for a startup.

Execution of the Outreach Machine

LinkedIn Outreach: We created message sequences to engage founders and heads of marketing from startups, providing strategic insights on visual identity.
Highly personalized emails: We applied an educational approach, highlighting success stories and reinforcing the importance of a well-structured branding.
Automated follow-ups: We created a structured cadence to keep leads engaged and accelerate the decision-making process.

Contract Closing Optimization

Improved conversion: We built a faster closing strategy, reducing the time between the first contact and contract signing.
Medium-term lead nurturing: We created a communication flow for startups that were not yet ready to invest, ensuring that the agency would be remembered at the right moment.

Results

Predictable client pipeline: The studio began generating leads weekly, without relying on referrals or in-person events.
Reduction in sales cycle: With better-qualified leads, decision-making became quicker, resulting in faster closures.
More recurring projects: The consultative positioning led to long-term contracts instead of one-off services.
Positive ROI in the first quarter: The investment in the Outreach Machine quickly paid off, generating sustainable growth.

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