How a digital marketing agency increased client predictability with a scalable Outreach Machine

Low predictability in the sales funnel: The company did not have a continuous client acquisition system, resulting in unpredictable months of highs and lows.
Inefficient manual prospecting: The sales team tried to generate opportunities on LinkedIn and via email, but without a structured process, the response rates were low.
Limited growth: Without a predictable flow of new opportunities, the agency could not scale its operations.

To address these challenges, we implemented the TRA's Social System, automating and optimizing the demand generation process.

Target audience mapping: We defined the ideal segments, focusing on companies that needed ongoing digital marketing services.
Development of personalized messaging: We created approaches that highlighted the agency's differentiators and the direct impact on client growth.

LinkedIn: We used a strategy of connecting and engaging with decision-makers from companies looking to strengthen their digital presence.
Email: We created campaigns with a consultative approach, generating curiosity and genuine interest in the agency's services.
Automation of follow-ups: We ensured that no lead went cold, increasing the conversion of initial interactions.

Automated scheduling: The system connected qualified leads directly to the sales team, reducing response time and increasing the conversion rate.
Structured follow-up: We created a communication cadence to engage leads throughout the sales funnel.

Predictability in the pipeline: The agency started to receive a continuous flow of qualified leads, reducing reliance on referrals.
Increase in qualified meetings: The conversion rate from emails and LinkedIn grew significantly, leading to a higher number of ongoing negotiations.
Reduction of the sales cycle: More prepared and educated leads resulted in quicker decisions by clients.
Expansion of the client base: The Outreach Machine generated more recurring contracts, ensuring sustainable growth for the agency.

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