About the Client
Our client is a company that develops software for industrial maintenance, offering an integrated platform in ERPs that allows for the reporting and recording of information via a mobile app, with a web portal for managing and planning industrial maintenance.
Challenges
Low visibility in the market: The company had difficulties standing out in a saturated maintenance solutions market.
Inefficient sales processes: The lack of a structured prospecting system resulted in prolonged sales cycles.
Limited lead engagement: Existing marketing strategies were not generating the desired level of engagement.
Solutions
We implemented a Custom Outreach Machine, combining strategies from LinkedIn, email, and targeted content on LinkedIn.
ICP Definition and Segmentation
Mapping key sectors: We focused on industries with the greatest need for integrated maintenance solutions in ERPs.
Message personalization: We adapted communication to directly address the pain points and specific needs of each segment.
Outreach Strategies
LinkedIn: We engaged with maintenance professionals and industrial managers, sharing insights and success stories.
Emails: We developed email campaigns with relevant content, highlighting the benefits of the platform and specific use cases.
Educational Content
Webinars and Workshops: We distributed and generated leads for online sessions to demonstrate the platform's effectiveness and share best practices in industrial maintenance.
Results
Increase in qualified lead generation: Targeted campaigns resulted in a significant growth in the number of interested leads.
Reduction in the sales cycle: Better-informed and qualified leads allowed for a more agile and efficient sales process.
Strengthening of the brand: The company solidified its position as a leader in integrated industrial maintenance solutions in ERPs.
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