How an industrial maintenance software company expanded its customer base with outreach strategies

How an industrial maintenance software company expanded its customer base with outreach strategies

About the Client

Our client is a company that develops software for industrial maintenance, offering an integrated platform in ERPs that allows for the reporting and recording of information via a mobile app, with a web portal for managing and planning industrial maintenance.

Challenges

  • Low visibility in the market: The company had difficulties standing out in a saturated maintenance solutions market.

  • Inefficient sales processes: The lack of a structured prospecting system resulted in prolonged sales cycles.

  • Limited lead engagement: Existing marketing strategies were not generating the desired level of engagement.

Solutions

We implemented a Custom Outreach Machine, combining strategies from LinkedIn, email, and targeted content on LinkedIn.

ICP Definition and Segmentation

  • Mapping key sectors: We focused on industries with the greatest need for integrated maintenance solutions in ERPs.

  • Message personalization: We adapted communication to directly address the pain points and specific needs of each segment.

Outreach Strategies

  • LinkedIn: We engaged with maintenance professionals and industrial managers, sharing insights and success stories.

  • Emails: We developed email campaigns with relevant content, highlighting the benefits of the platform and specific use cases.

Educational Content

  • Webinars and Workshops: We distributed and generated leads for online sessions to demonstrate the platform's effectiveness and share best practices in industrial maintenance.

Results

  • Increase in qualified lead generation: Targeted campaigns resulted in a significant growth in the number of interested leads.

  • Reduction in the sales cycle: Better-informed and qualified leads allowed for a more agile and efficient sales process.

  • Strengthening of the brand: The company solidified its position as a leader in integrated industrial maintenance solutions in ERPs.

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© 2025 TRA - All rights reserved

© 2025 TRA - All rights reserved