About the Client

Our client operates in the industrial operations technology sector, providing innovative solutions based on drones and artificial intelligence. Their biggest challenge was educating the market about the benefits of the technology and generating qualified leads in a predictable manner.

Challenges

• Low technology adoption: The market did not yet fully understand the impact of drones on the optimization of industrial operations.

• Difficulty reaching decision-makers: The sector has a long sales cycle, and traditional prospecting did not generate the expected engagement.

• Limited scalability: The company relied on manual approaches to prospect new clients, making growth slow and operationally costly.

Solutions

TRA implemented a multichannel outreach strategy combining email, LinkedIn, and market education.

Market Education

• We created an educational email sequence explaining the benefits of drone technology for different sectors.

• We structured strategic posts on LinkedIn to generate awareness and attract inbound leads.

Intelligent Prospecting

• We mapped the right decision-makers within target companies to ensure the approach was made at the strategic level.

• We implemented highly targeted email campaigns, increasing response rates.

• We built relationships via LinkedIn, strengthening brand presence and generating business opportunities.

Automation and Optimization

• We automated follow-up, ensuring no lead was lost.

• We refined the copywriting of messages, making the approach more persuasive and consultative.

Results

• Increased solution adoption: The company was able to better educate the market, resulting in more clients willing to test the technology.

• More meetings with decision-makers: The campaigns generated highly qualified leads, optimizing the sales effort.

• Scale and predictability: The prospecting funnel started to run on autopilot, ensuring leads continuously.

• Proven ROI: TRA's outreach system enabled sustainable growth and reduced customer acquisition costs.

👉 Want to see how this would work for your business?

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