About the Client

Our client is a company specialized in verification and compliance solutions, offering services such as criminal background checks, data validation, and digital onboarding. ​

Challenges

• Low conversion rate: Despite a growing market, the company faced difficulties in converting leads into actual customers.​

• Lack of predictability in the pipeline: The absence of a structured demand generation process resulted in an inconsistent flow of new opportunities.​

• Intense competition: The compliance solutions market is highly competitive, requiring clear differentiation.​

Solutions

To overcome these challenges, we implemented a multichannel outreach strategy, combining LinkedIn, email, and educational content.

Segmentation and Personalization

• Definition of ICP: We identified the sectors with the greatest need for compliance solutions and directed our efforts towards them.​

• Personalized messages: We developed specific approaches for each segment, highlighting relevant benefits.​

Outreach Campaigns

• LinkedIn: We connected with key decision-makers, sharing relevant content and establishing authority on the subject.​

• Email: We created informative email sequences, educating leads on the importance of effective compliance solutions.​

Market Education

• Webinars and Content: We distributed webinars and articles that addressed common compliance challenges, and produced content on LinkedIn positioning the company as a thought leader.​

Results

• Increase in conversion rate: More informed and engaged leads resulted in a significant growth in conversions.​

• Predictable pipeline: The implementation of a structured process ensured a steady flow of qualified leads.​

• Market differentiation: The company stood out as a benchmark in compliance solutions, strengthening its competitive position.​

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